Landscape VS Portrait: Card Orientation

Landscape VS Portrait: Card Orientation

Let’s start by defining our terms. 

Landscape refers to the orientation that is wider than it is tall. (Horizontal Layout) 

Portrait is taller than it is wide. (Vertical Layout) 

Designing ID cards can be displayed landscape (horizontally) or portrait (vertically). The orientation of your ID cards will impact how they are used and differ in content value. Many companies utilize both orientations. 

Let's explore both portrait and landscape orientations. 


  • These are better for photo ID card badges (student badges, badges of the sales staff in the shops, badges of exhibition and other different events visitors). 
  • This layout is great for those that want to keep it simple with minimal text, a photo and a nice company logo. 
  • Worn only as an ID card requiring limited cardholder data. 
  • Printing large readable fonts for single line data is restrictive with a vertical design 


  • These are carried in a purse or pocket (e.g., bank cards, membership cards, loyalty cards). 
  • It allows for a little more room in terms or text space. 
  • Longer logos or text fields will look better on a horizontal orientation since you won’t have to shrink the font size or wrap the text to fit in the allotted card space. 
  • Used with swipe readers. 
  • Horizontal formats are oriented better so the slot punch does not go through larger printed graphics on the top edge. 
  • Carried as a wallet item requiring detailed cardholder data. 
  • For membership cards, horizontal designs allow you to place larger amounts of data if needed. 

Don’t Forget! 

The simplest ID card designs are often the best. Avoid over-complicated designs with too many images or fancy fonts. Instead, focus on developing a clear ID card design. 

If you would like to learn more about our ID layout or doing a customized ID design, give us a call! Our ID experts would be happy to answer any questions you may have about our products. 



The Magicard Neo 100 is the perfect printer for smaller organizations printing low volumes of cards. The Neo 100 is one of the best in class offers high quality prints at fast speeds with added security options.  


With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 



Quick Setup, Easy to Use. 

With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 




HD Print, as Standard! 

This leaves you with a beautifully crisp, ultra-realistic colors that can be printed edge-to-edge,  providing you with outstanding quality cards. 




Digital data shredding means that every piece of data sent to the printer is fragmented after  the print job is complete. Holokote watermark can be printed on every card, increasing security  - and you can choose from three new designs. 



Small foot print, light weight. 

It's packed full of features but doesn't compromise on size and convenience. Its footprint is  smaller than an A4 sheet of paper and it weighs just 2.9kgs, making it portable and able to fit  easily into any environment. 



For more information on this printer please see the attached datasheet or call a member of our team. 



Magicard Headquarters have had a number of reports of old, out of warranty, and even examples of counterfeit, Magicard dye-film.  

There is a concern that users of Magicard printers are unknowingly purchasing dye-film that will produce poor quality prints when compared to genuine Magicard film and can even damage the printer. 

The film most commonly replicated or falsely sold as new is Magicard’s MA300YMCKO film. There are ways, however, where you, our customers, can keep your printers secure from counterfeit or out of warranty Magicard dye-films. 

  • First, on legitimate Magicard dye-film, you will see the serial number is 11 digits long and always starts with a C. We are noticing that many illicit films are coming onto the market with stickers that include a 7-digit serial number. 
  • Many of the boxes, and sometimes even the dye-film inside is arriving damaged. Magicard and our dealers will never sell you anything less than a perfect product. 

Further to this, there have been various reports that counterfeit dye-films can produce a ‘gutter’ on each card print, so if you’re finding a severe decrease in the quality of prints coming from your Magicard printer, make sure you contact your dealer immediately. 

Magicard would like to take this opportunity to emphasize that any dye-film purchased from a Certified Magicard Dealer will always be appropriate for your printer, brand new, in date, and regionalized so you know you’re going to receive the best quality dye-film. 

Magicard has a network of trusted Dealers all over the World and we encourage all Magicard users to purchase their consumables from the dealer who sold them their printer rather than uncertified dealers to ensure they are receiving the best quality of products and service available. 

To find out who your nearest Certified Magicard Dealer is, contact us. Or see our list of partners here. 

Competitive Card Solutions Phils Inc is one of the authorized dealers in the Philippines you can check the above link for your reference. 

  • Jahaziel Romero
Understanding the Differences Between Direct-to-Card and Retransfer

Understanding the Differences Between Direct-to-Card and Retransfer

When it comes to card printing, there are two primary options that consumers can choose from–direct-to-card and retransfer.  

What’s the difference between a direct-to-card and retransfer printer?  

It’s one of the most common questions we get to asked. 


  • Text and images are printed directly to the surface of the card through heat and pressure. This method the printhead comes into direct contact with the card’s surface during the printing process. 
  • Edge-to-Edge printing 
  • Capable of printing large quantities of cards in a short amount of time. 
  • 300 dpi resolution 
  • DTC printers are generally less expensive than retransfer printers.  
  • Consumables costs also tend to be lower as no additional film is required when printing directly to the card. 


  • Text and images are first printed onto a clear film. Through heat and pressure, the film is then “transferred” or fused to the surface of the card. 
  • Over-the-Edge printing 
  • 600 or greater dpi resolution 
  • Retransfer printers are generally more expensive than DTC printers. 
  • Additional consumables (retransfer film) are required which can increase overall cost-per-card. 

 You can find our complete range on our ID card printers page or, if you’d like more tips before purchasing a printer, we’ve got an ID expert to give you some more helpful pointers. 

  • Jahaziel Romero
Quick Facts About Retransfer Printer

Quick Facts About Retransfer Printer

Retransfer Printers

Also called a “reverse transfer,” “over-the-edge,” or “high-definition” printer, retransfer ID card printers are a relatively new technology. This style of printer uses ink ribbon and film to print onto cards.

  • Slower Printing Speeds 
  • Superior Image quality with full “over the edge” printing 

If you need a crisp, clear image with vibrant colors, retransfer technology offers the superior image quality in the  card printer industry. It allows the image to be applied to the entire surface of the card making it look very  professional. 

  • Recommended cards for this printer are “composite cards” due to higher heat used in print process 

Retransfer printers allow more flexibility to print on a wider variety of cards. This includes pre-punched cards, key tag cards, contact smart cards, or any type of technology card that has an antenna or circuit embedded in the card.

  • Constantly Evolving 

It is pigment-based inks which enabling high-resolution printing and also allowing micro-text printing, which  adds extra security. Pigment ink technology also resists fading and leeching in plastic badge holders and it  is 600 DPI print resolution – tighter print resolution and fine line detail. 

Since there are many different selections for retransfer printers, it is always a best idea to speak with ID experts to help guarantee that you choose the machine that ultimately fits your card printing requirements. 

  • Jahaziel Romero
Edge-to-Edge Printing vs. Over-the-Edge Printing

Edge-to-Edge Printing vs. Over-the-Edge Printing

What is edge-to-edge printing? 

  • Edge-to-edge printing is a common print style with direct-to-card ID card printers.
  • It leaves a slim border around the surface of your printed ID card. 
  • The border isn't printed; rather it's a small area of the card to which no print was applied. 
  • It is generally more affordable. 
  • Cards with a white border tend to look a little less professional than their border-free counterparts. 



What is over-the-edge printing? 

  • This print method is available on reverse-transfer printers, also known as retransfer printers. 
  • It leaves no visible border around the edges of your printed ID card. 
  • The film fuses to the entire surface of the card, leaving no border.
  • It is a more expensive option, but it produces a higher-quality, more professional ID card. 

Now that you know the difference between edge-to-edge printing and over-the-edge printing, it's time to get yourself a new machine!