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Landscape VS Portrait: Card Orientation

Landscape VS Portrait: Card Orientation

Let’s start by defining our terms. 

Landscape refers to the orientation that is wider than it is tall. (Horizontal Layout) 

Portrait is taller than it is wide. (Vertical Layout) 

Designing ID cards can be displayed landscape (horizontally) or portrait (vertically). The orientation of your ID cards will impact how they are used and differ in content value. Many companies utilize both orientations. 

Let's explore both portrait and landscape orientations. 

Portrait 

  • These are better for photo ID card badges (student badges, badges of the sales staff in the shops, badges of exhibition and other different events visitors). 
  • This layout is great for those that want to keep it simple with minimal text, a photo and a nice company logo. 
  • Worn only as an ID card requiring limited cardholder data. 
  • Printing large readable fonts for single line data is restrictive with a vertical design 

Landscape 

  • These are carried in a purse or pocket (e.g., bank cards, membership cards, loyalty cards). 
  • It allows for a little more room in terms or text space. 
  • Longer logos or text fields will look better on a horizontal orientation since you won’t have to shrink the font size or wrap the text to fit in the allotted card space. 
  • Used with swipe readers. 
  • Horizontal formats are oriented better so the slot punch does not go through larger printed graphics on the top edge. 
  • Carried as a wallet item requiring detailed cardholder data. 
  • For membership cards, horizontal designs allow you to place larger amounts of data if needed. 

Don’t Forget! 

The simplest ID card designs are often the best. Avoid over-complicated designs with too many images or fancy fonts. Instead, focus on developing a clear ID card design. 

If you would like to learn more about our ID layout or doing a customized ID design, give us a call! Our ID experts would be happy to answer any questions you may have about our products. 

Introducing Magicard PRONTO100: THE FASTEST & SMALLEST ID CARD PRINTER

Introducing Magicard PRONTO100: THE FASTEST & SMALLEST ID CARD PRINTER

The Magicard Neo 100 is the perfect printer for smaller organizations printing low volumes of cards. The Neo 100 is one of the best in class offers high quality prints at fast speeds with added security options.  

Fast 

With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 

 

 

Quick Setup, Easy to Use. 

With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 

 

 

 

HD Print, as Standard! 

This leaves you with a beautifully crisp, ultra-realistic colors that can be printed edge-to-edge,  providing you with outstanding quality cards. 

 

 

Security 

Digital data shredding means that every piece of data sent to the printer is fragmented after  the print job is complete. Holokote watermark can be printed on every card, increasing security  - and you can choose from three new designs. 

 

 

Small foot print, light weight. 

It's packed full of features but doesn't compromise on size and convenience. Its footprint is  smaller than an A4 sheet of paper and it weighs just 2.9kgs, making it portable and able to fit  easily into any environment. 

 

 

For more information on this printer please see the attached datasheet or call a member of our team. 

Edge-to-Edge Printing vs. Over-the-Edge Printing

Edge-to-Edge Printing vs. Over-the-Edge Printing

What is edge-to-edge printing? 

  • Edge-to-edge printing is a common print style with direct-to-card ID card printers.
  • It leaves a slim border around the surface of your printed ID card. 
  • The border isn't printed; rather it's a small area of the card to which no print was applied. 
  • It is generally more affordable. 
  • Cards with a white border tend to look a little less professional than their border-free counterparts. 

VS 

 

What is over-the-edge printing? 

  • This print method is available on reverse-transfer printers, also known as retransfer printers. 
  • It leaves no visible border around the edges of your printed ID card. 
  • The film fuses to the entire surface of the card, leaving no border.
  • It is a more expensive option, but it produces a higher-quality, more professional ID card. 

Now that you know the difference between edge-to-edge printing and over-the-edge printing, it's time to get yourself a new machine! 

ID Card Printer VS Inkjet Printer

ID Card Printer VS Inkjet Printer

You want a professional image? Don’t let a household printer and paper represent your brand. 

As the regularly require ID cards for identification and security - Education, Finance, Government, Healthcare, Retail, and Transport sectors around the world, so does the number of ways you can create them. 

Recently, inkjet kits have been launched which make it possible for inkjet printers to print onto PVC cards. From functionality to quality, there’s a significant difference between PVC card printing and inkjet card printing. We should look at how this compares to printing an ID card on a specially designed card printer which comes with security built-in. 

 

INKJET PRINTER 

The inkjet printing is water-based. Regular inkjet printers will not print on standard PVC plastic cards without smudging. Recently, suppliers have started offering kits, these kits come with special inkjet-specific PVC cards and a replacement tray that works in conjunction with an inkjet printer. 

Inkjet card kit printing simply lacks the security of PVC ID card printing. Security options are limited. 

Print quality is also an issue, the home printer ink will lay on top of the card which means it can be easily rubbed off, creating a potential for fraud and requiring more frequent replacement. 

VS 

ID CARD PRINTER 

Dye sublimation is the process where the printhead heats the printer ribbon and the ink vaporizes and bonds with the plastic card. This type of printing produces average quality cards at higher print speeds. Also, provides a more durable and color-rich result. 

Many ID printers have security options built-in. Magicard printers offer the patented, original HoloKote® and Custom HoloKote® security features as well as holograms and lamination. 

The HoloKote image is frosted into the clear overcoat application of the standard print process resulting in a watermark like layer that can be visually verified when the card is tilted in the light. 

The average lifespan of an ID card printer is 5 years. Some have seen theirs last longer! How long does your standard inkjet printer last? 

 

If you’re looking to create robust, highly secure cards that are counterfeit-proof then using a specifically designed ID card printer is the only way to be confident in the results. 

Checklist - for your ID Card Printer

Checklist - for your ID Card Printer

You already have your ID card printer. What other items should you consider to complete your ID card system? 

Here’s a list to use as a guide! 

  • Card Printer Training - learn from our ID expert, a peace of mind knowing you have been trained by a professional and had all your questions answered 
  • Ribbons, Cleaning Kits & Supplies – ensure high printing quality with genuine supplies 
  • Plastic Cards – stock up on cards so that you won’t run out 
  • ID Software – allows you to easily design ID cards, manage and store cardholder information, communicate with databases, and add functionality.  
  • Camera – professional-looking photos for your IDs 
  • Signature Pad capture your user’s signature quick and easy 
  • Lanyard & Lace - to ensure that your ID is visible at all times 
  • Card Holders – keep your ID protected and increases the lifespan of your cards 
  • Slot Punch – punch a hole or slot in your ID card – it can hang from a strap clip, lanyard, lace or reel. 

We’ll help you figure out which card printer supplies you need to keep your ID card program running efficiently and effectively! 

Perfect time to upgrade your card printer

Perfect time to upgrade your card printer

ID card printers play a role in many organizations. So how do you know when is the perfect time for your organization to invest on a new ID card printer?  

Here are the helpful recommendations to guide you in making your decision. 

It’s time to replace and upgrade your ID printer if: 

1. IT DOESN’T WORK WITH YOUR CURRENT COMPUTER OPERATING SYSTEM 

Unfortunately, your computer operating system will come out with an “upgrade”. These upgrades and patches can cause whole host of issues.  

As a result, you’ll either need to run your ID system on an old PC or look into trading in that old machine and upgrading to a printer that is compatible with your current operating system. 

2. NO LONGER MEETS YOUR PRINTING REQUIREMENTS 

Oftentimes organizations outgrow their ID card printers. But the good news is that there are card printers – such  as Magicard Enduro3E or Rio Pro 360 are upgradeable. It means it can easily upgrade the machine as your  requirements or needs change. 

For example, upgrading to dual-sided printing and encoding capabilities. Some of the card printer models do not  offer upgradeable features, and they require you to purchase a new model or trade in their old one. 

3. ENCOUNTERING REPEATED PROBLEMS 

Over time, other components may begin to wear out. This time you need to determine whether it's more cost- effective to repair or if it’s time to purchase new one. Continual repairs to an outdated card printer can add up  or downtime for your card production. 

If you use an ID card printer numerous times per week and you get anywhere between three to five years out of it, you are getting good worth for your money. QUICK TIPBe sure to check out also the valuable discount or trade-in offers in the market to save big and take advantage of the promo for better card printing experience. 

As always, if you have questions about our current ID card printers, you can contact us and we are happy to help you out!