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Landscape VS Portrait: Card Orientation

Landscape VS Portrait: Card Orientation

Let’s start by defining our terms. 

Landscape refers to the orientation that is wider than it is tall. (Horizontal Layout) 

Portrait is taller than it is wide. (Vertical Layout) 

Designing ID cards can be displayed landscape (horizontally) or portrait (vertically). The orientation of your ID cards will impact how they are used and differ in content value. Many companies utilize both orientations. 

Let's explore both portrait and landscape orientations. 

Portrait 

  • These are better for photo ID card badges (student badges, badges of the sales staff in the shops, badges of exhibition and other different events visitors). 
  • This layout is great for those that want to keep it simple with minimal text, a photo and a nice company logo. 
  • Worn only as an ID card requiring limited cardholder data. 
  • Printing large readable fonts for single line data is restrictive with a vertical design 

Landscape 

  • These are carried in a purse or pocket (e.g., bank cards, membership cards, loyalty cards). 
  • It allows for a little more room in terms or text space. 
  • Longer logos or text fields will look better on a horizontal orientation since you won’t have to shrink the font size or wrap the text to fit in the allotted card space. 
  • Used with swipe readers. 
  • Horizontal formats are oriented better so the slot punch does not go through larger printed graphics on the top edge. 
  • Carried as a wallet item requiring detailed cardholder data. 
  • For membership cards, horizontal designs allow you to place larger amounts of data if needed. 

Don’t Forget! 

The simplest ID card designs are often the best. Avoid over-complicated designs with too many images or fancy fonts. Instead, focus on developing a clear ID card design. 

If you would like to learn more about our ID layout or doing a customized ID design, give us a call! Our ID experts would be happy to answer any questions you may have about our products. 

Introducing Magicard PRONTO100: THE FASTEST & SMALLEST ID CARD PRINTER

Introducing Magicard PRONTO100: THE FASTEST & SMALLEST ID CARD PRINTER

The Magicard Neo 100 is the perfect printer for smaller organizations printing low volumes of cards. The Neo 100 is one of the best in class offers high quality prints at fast speeds with added security options.  

Fast 

With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 

 

 

Quick Setup, Easy to Use. 

With full color print speeds of just 18 seconds per card, it'll save you time on both operation  and set up. Its plug and play style set up and simple interface means you'll be ready to print in a  matter of minutes. 

 

 

 

HD Print, as Standard! 

This leaves you with a beautifully crisp, ultra-realistic colors that can be printed edge-to-edge,  providing you with outstanding quality cards. 

 

 

Security 

Digital data shredding means that every piece of data sent to the printer is fragmented after  the print job is complete. Holokote watermark can be printed on every card, increasing security  - and you can choose from three new designs. 

 

 

Small foot print, light weight. 

It's packed full of features but doesn't compromise on size and convenience. Its footprint is  smaller than an A4 sheet of paper and it weighs just 2.9kgs, making it portable and able to fit  easily into any environment. 

 

 

For more information on this printer please see the attached datasheet or call a member of our team.